Le MM Report est un classement annuel des agences de pub belges les plus adroites à la pêche aux prix créatifs nationaux et internationaux.
Le classement est établi sur base des CCB Awards, qui accordent 10 points pour un Grand Prix, 7 points pour un Gold, 5 points pour un Silver, 3 points pour un Bronze et un point pour une place en finale.
Toutes les autres compétitions rapportent X% des points précités, en fonction de leur importance en termes d'inscriptions à la compétition: Cannes Lions (150%), NYF, D&AD, Webby Awards et One Show (140%), LIA et Clio Awards (130%), l'Eurobest (120%), les Epica et Caples (110%) et enfin, les BOA’s (25%).
FamousGrey/AKQA
2025
2024
Caples
/Proximus : "The TMF Generation" [Digital Ad Spaces]/Proximus : "The TMF Generation" [Social & Influencer]/Schweppes : "The Social Sound" [Audio]/Veolia : "Puls of Nature" [Creative Data]Shortlist: /Proximus : "The TMF Generation" [Art Direction/Design]Shortlist: /Helan : "Adult Playground" [Art Direction/Design]
BOA
/ Helan : "Adult Playground" [Experiential Engagement and Events]/ Helan : "Adult Playground" [Brand Building (Outbound marketing)]/ Helan : "Adult Playground" [CREATIVE AWARD]/ Proximus : "The TMF Generation" [Media]
CB Awards
/Schweppes : "The Social Sound" [Audio]/Veolia : "Puls of Nature" [Creative Data]/Volvo Car Belux : "Volvo: safety sells" [Long Term Creative Brand Platform]/Helan : "Adult Playground" [Brand Experience]/Nieuwsblad : "Dz rdiospt zt j hrsnn n ht wrk" [Audio]/Helan : "Adult Playground" [Design]/Schweppes : "The Social Sound" [Digital]/Universitair Ziekenhuis Gent : "Shortest Lives" [Digital Craft]/Helan : "Adult Playground" [Direct]/Helan : "Adult Playground" [Outdoor]/Constructiv : "The Constructive Minecraft Challenge" [Digital]/Constructiv : "The Constructive Minecraft Challenge" [Digital Craft]/Veolia : "Puls of Nature" [Corporate Purpose]/Helan : "Adult Playground" [Culture & Social Behaviour]/Universitair Ziekenhuis Gent : "Shortest Lives" [Cultural & Social Behaviour]/Universitair Ziekenhuis Gent : "Shortest Lives" [Digital Craft]/Schweppes : "The Social Sound" [Digital Craft]/Universitair Ziekenhuis Gent : "Shortest Lives" [Direct]/Helan : "Happy Valentine with yourself" [Film]/Helan : "Adult Playground" [Industry Craft]/Veolia : "Puls of Nature" [Media]/Helan : "Adult Playground" [PR]/Schweppes : "The Social Sound" [Audio Craft]/Helan : "Helan: for a broader perspective on wellbeing" [Long Term Creative Brand Platform]Shortlist: /Constructiv : "The Constructive Minecraft Challenge" [Brand Experience]Shortlist: /Constructiv : "The Constructive Minecraft Challenge" [Media]Shortlist: /Helan : "Adult Playground" [Design]Shortlist: /Helan : "Adult Playground" [Direct]Shortlist: /Helan : "Adult Playground" [PR]Shortlist: /Proximus : "The TMF Generation" [Culture & Social Behaviour]Shortlist: /Proximus : "The TMF Generation" [Integrated]Shortlist: /Proximus : "The TMF Generation" [Media]Shortlist: /Proximus : "The TMF Generation" [Media]Shortlist: /Schweppes : "The Social Sound" [Digital]Shortlist: /Schweppes : "The Social Sound" [Digital Craft]Shortlist: /Schweppes : "The Social Sound" [Direct]Shortlist: /Universitair Ziekenhuis Gent : "Shortest Lives" [Audio]Shortlist: /Veolia : "Puls of Nature" [Creative Data]Shortlist: /Veolia : "Puls of Nature" [Digital]
D&AD
Shortlist: /Schweppes : "The Social Sound" [Entertainment]
Cannes Lions
Shortlist: / Schweppes : "The Social Sound" [Media]Shortlist: / Veolia : "Pulse of Nature" [Media]Shortlist: / Veolia : "Pulse of Nature" [Direct]Shortlist: / Veolia : "Pulse of Nature" [Creative Data]/ Veolia : "Pulse of Nature" [Creative Data]
"Call Mom" (Proximus) [Mobile]"Call Mom" (Proximus) [Audio]"See My Pain" (Helan) [Healthcare]"Shortest Lives" (Ghent University Hospital) [Healthcare]Shortlist: "See My Pain" (Helan) [Creative Use of Data]
CB Awards
"See My Pain" (Helan) [Digital]"See My Pain" (Helan) [Corporate Purpose]"See My Pain" (Helan) [Culture & Social Behaviour]"See My Pain" (Helan) [Digital]"See My Pain" (Helan) [Innovative]"YAKA!" (Mediafin) [Integrated]"Call Mom" (Proximus) [Radio & Audio]"YAKA!" (Mediafin) [Radio & Audio]"YAKA!" (Mediafin) [Radio & Audio]Shortlist: "YAKA!" (Mediafin) [Culture & Social Behaviour]Shortlist: "See My Pain" (Helan) [Digital]Shortlist: "Call Mom" (Proximus) [Direct]
BOA
'Shortest Lives' (Ghent University Hospital) [Innovative Idea]'See My Pain' (Helan) [Creative Jury]'Call Mom' (Proximus) [Direct / 1:1 marketing]'Yaka!' (L'Echo) [Integrated Communication]'Shortest Lives' (Ghent University Hospital) [Creative Jury]'Call Mom' (Proximus) [Creative Jury]'Yaka!' (L'Echo) [Brand Building (Outbound marketing)]'See My Pain' (Helan) [Innovative Idea]'The Construction Challenges' (Constructiv) [Experiential Engagement and Events]'The Construction Challenges' (Constructiv) [Creative Jury]Shortlist: 'Aperol District' (Aperol Spritz) [Integrated Communication]Shortlist: 'Aperol District' (Aperol Spritz) [Experiential Engagement and Events]Shortlist: 'Shortest Lives' (Ghent University Hospital) [Direct / 1:1 marketing]Shortlist: 'The Construction Challenges' (Constructiv) [Digital Communications]Shortlist: 'Shortest Lives' (Ghent University Hospital) [Cause or Charity/Non-Profit Marketing]Shortlist: 'Call Mom' (Proximus) [Media]
2022
Cannes Lions
FamousGrey/Volvo: "Volvo Street Configurator" [Creative Commerce]Shortlist: "Volvo Street Configurator" (Volvo) [Creative Business Transformation]Shortlist: "Volvo Street Configurator" (Volvo) [Creative Commerce]Shortlist: "Volvo Street Configurator" (Volvo) [Creative Commerce]
Grand Prix: FamousGrey/Volvo: "Volvo Street Configurator" [All]"Volvo Street Configurator" (Volvo) [Innovative Idea]"Volvo Street Configurator" (Volvo) [Creative Jury]"The Belgian Heartbeat" (Proximus) [Experiential Engagement and Events]"Volvo Street Configurator" (Volvo) [Shopper Marketing]"Volvo Street Configurator" (Volvo) [Integrated Communication]
Caples
FamousGrey/Volvo: "Volvo Street Configurator" [Creative Use of Data]"The dotted i's" (Melanoompunt) [Healthcare]"The dotted i's" (Melanoompunt) [Print]"More than the colors of its flag" (visit.brussels) [Ambient/Guerilla/OOH]"The dotted i's" (Melanoompunt) [Not for Profit]"The combat warm-up" (Garmin) [Healthcare]"Volvo Street Configurator" (Volvo) [Radical New Strategy]Shortlist: "The Belgian Heartbeat" (Proximus) [Creative Use of Data]Shortlist: "The Belgian Heartbeat" (Proximus) [Innovation]Shortlist: "The combat warm-up" (Garmin) [TV & Video Advertising]Shortlist: "Volvo Street Configurator" (Volvo) [Innovation]
CB Awards
FamousGrey/Volvo: "Volvo Street Configurator" [Digital]"Combat warm-up" (Garmin) [Direct]"Volvo Street Configurator" (Volvo) [Direct]"Volvo Street Configurator" (Volvo) [Innovative]"Volvo Street Configurator" (Volvo) [Integrated]"The Blind Spot Billboard" (Volvo) [Outdoor]"The Smarter XC60" (Volvo) [Radio & Audio]"The Blind Spot Billboard" (Volvo) [Brand Experience]"Prepaid Donations" (MSF/AZG) [Digital]"Prepaid Donations" (MSF/AZG) [Brand Experience]"The Red Passion Gallery" (Campari) [Digital]"Prepaid Donations" (MSF/AZG) [Direct]"Volvo Street Configurator" (Volvo) [Brand Experience]"The Blind Spot Billboard" (Volvo) [Digital]"The Belgian Heartbeat" (Proximus) [Media]"The Blind Spot Billboard" (Volvo) [Media]"The dotted i's" (Melanoompunt) [Media]Shortlist: "The Blind Spot Billboard" (Volvo) [Digital]Shortlist: "Volvo Street Configurator" (Volvo) [Digital]Shortlist: "Volvo Street Configurator" (Volvo) [Brand Experience]Shortlist: "The Belgian Heartbeat" (Proximus) [Digital]Shortlist: "The Belgian Heartbeat" (Proximus) [Brand Experience]Shortlist: "Volvo Street Configurator" (Volvo) [Media]Shortlist: "More than the colors of its flag" (visit.brussels) [Outdoor]Shortlist: "The Blind Spot Billboard" (Volvo) [Outdoor]Shortlist: "The Dotted i's" (Melanoompunt) [Press]
The One Show
Shortlists: "The Volvo Street Configurator" (Volvo) [Creative Effectiveness]Shortlists: "The Volvo Street Configurator" (Volvo) [Creative Effectiveness]Shortlists: "The Volvo Street Configurator" (Volvo) [Interactive]Shortlists: "The Volvo Street Configurator" (Volvo) [Interactive]Merit: "The Volvo Street Configurator" (Volvo) [Interactive]
Shortlist: "Now.Brussels" (Visit Brussels) [Mobile]Shortlist: "Now.Brussels" (Visit Brussels) [Mobile]Shortlist: "Now.Brussels" (Visit Brussels) [Creative Data]Shortlist: "Be Safe, Be Late" (Volvo) [Creative Strategy]Shortlist: "Be Safe, Be Late" (Volvo) [Direct]Shortlist: "Instalove" (Kom op tegen Kanker) [Social & Influencer]Shortlist: "Now.Brussels" (Visit Brussels) [Mobile]
Eurobest
FamousGrey/Proximus : "The Belgian Heartbeat" [Media]Shortlist: "The Belgian Heartbeat" pour Proximus [Entertainement]Shortlist: "Be safe. Be late" pour Volvollen met de Sint" pour DreamLand [Creative Strategy]Shortlist: "Be safe. Be late" pour Volvo [Direct]Shortlist: "Dotted I’s" pour Melanoompunt [Print & Publishing]Shortlist: "The Belgian Heartbeat" pour Proximus [Entertainement]
BOA
"Blindspot Billboard" pour Volvo [Innovative Idea]"Be safe. Be late" pour Volvo [B2B Marketing]"Be safe. Be late" pour Volvo [Brand Building]
FamousGrey/Visit Brussels : "now.brussels" [Creative use of Data]FamousGrey/Visit Brussels : "now.brussels" [Mobile]FamousGrey/Visit Brussels : "now.brussels" [Radical New Strategy]'Volts by Volvo' (Volvo) [PR]'Volts by Volvo' (Volvo) [Radical New Strategy]'Focus Lines' (Ministerio de transporte y obras publicas) [Ambient]'Focus Lines' (Ministerio de transporte y obras publicas) [Innovation]'The Slow Down Cake' (Volvo) [Ambient]'Instalove' (Kom op tegen Kanker) [PR]'Instalove' (Kom op tegen Kanker) [Brand Content]'Instalove' (Kom op tegen Kanker) [Radical New Strategy]'Now.Brussels' (Visit Brussels) [Innovation]Finalist: 'Focus Lines' (Ministerio de transporte y obras publicas) [PR]Finalist: 'Focus Lines' (Ministerio de transporte y obras publicas) [Non Profit]Finalist: 'Instalove' (Kom op tegen Kanker) [Non Profit]Finalist: 'Volts by Volvo' (Volvo) [Digital BtoC]Finalist: 'Volts by Volvo' (Volvo) [Innovation]Finalist: 'The Campari Coaster' (Campari) [Ambient]
FamousGrey/Volvo : "Volts by Volvo" [Brand Experience & Activation]FamousGrey/Volvo : "Focus Lines" [Media]'Instaverliefd' (Kom Op Tegen Kanker) [Film]'Volts by Volvo' (Volvo) [Innovative]'Volvo Slow Down Cake' (Volvo) [Brand Experience & Activation]'now.brussels' (visit brussels) [Brand Experience & Activation]'now.brussels' (visit brussels) [Digital]Shortlist: 'Volts by Volvo' (Volvo) [PR]Shortlist: 'Campari Creates' (Campari) [Brand Experience & Activation]Shortlist: 'now.brussels' (visit brussels) [Creative Data]Shortlist: 'now.brussels' (visit brussels) [Creative Data]Shortlist: 'Campari Creates' (Campari) [Design]Shortlist: 'Instaverliefd' (Kom Op Tegen Kanker) [Digital]Shortlist: 'Focus Lines' (Volvo) [Direct]Shortlist: 'Volts by Volvo' (Volvo) [Direct]Shortlist: 'now.brussels' (visit brussels) [Direct]Shortlist: 'CROKY La Bise' (CROKY) [Film]Shortlist: 'Volvo Repair Nature' (Volvo) [Film]Shortlist: 'now.brussels' (visit brussels) [Innovative]Shortlist: 'Campari Creates' (Campari) [Media]Shortlist: 'Instaverliefd' (Kom Op Tegen Kanker) [Media]Shortlist: 'Campari Creates' (Campari) [Outdoor]Shortlist: 'The Social Media Juge' (Ordre van Vlaamse Balies) [Outdoor]
2019
Cannes Lions
'Focus Lines' (Ministerio De Transporte Y Obras Publicas) [Design]FamousGrey/Bite Back : "Not a Boomerang" [Mobile]Shortlist: 'Focus Lines' (Ministerio De Transporte Y Obras Publicas) [Design]Shortlist: 'Focus Lines' (Ministerio De Transporte Y Obras Publicas) [Design]Shortlist: 'Volts by Volvo' (Volvo) [Direct]Shortlist: 'Volts by Volvo' (Volvo) [Sustainable Development Goals]Shortlist: 'Volts by Volvo' (Volvo) [Sustainable Development Goals]Shortlist: 'Volts by Volvo' (Volvo) [Sustainable Development Goals]Shortlist: 'Volts by Volvo' (Volvo) [Innovation]Shortlist: 'Not a bommerang' (Animal Rights) [Mobile]
FamousGrey/Volvo : "Focus Lines" [Outdoor]FamousGrey/Volvo : "Focus Lines" [Design]FamousGrey/Volvo : "Volts by Volvo" [Direct]Shortlist: 'Focus Lines' (Ministerio De Transporte Y Obras Publicas) [Design]Shortlist: 'Focus Lines' (Ministerio De Transporte Y Obras Publicas) [Industry Craft]Shortlist: 'Volts by Volvo' (Volvo) [Direct]Shortlist: 'Not a Boomerang' (Animal Rights Organisation) [Direct]
Famous/WWF: "Families on the verge of extinction" [Promo & Activation]'Missing Children' (Missing Children Europe) [Radio]'Families on the verge of extinction' (WWF) [Direct]'Families on the verge of extinction' (WWF) [Media]'Tomorrowland Classic' (VRT) [Media]'Tomorrowland Classic' (VRT) [Radio]'Paul, the drawing robot' (De Tijd) [Press]'Team - Belgium - Choose your OlymPIC' (BOIC) [Interactive]'Famous Christmas Card' (Famous) [Interactive]'Het Ketnet Stambos' (Ketnet) [Design]'Team - Belgium - Choose your OlymPIC' (BOIC) [Integrated]Shortlist: 'Kaaiman' (De Tijd) [Radio]Shortlist: 'Ketnet Junior' (Ketnet) [Radio]Shortlist: 'Nacht van de Ondernemer' (Orde van Vlaamse Balies) [Direct]Shortlist: 'Families on the verge of extinction' (WWF) [Press]Shortlist: 'Fabels & Sprookjes' (De Tijd) [Press]Shortlist: 'Sleepy' (De Lijn) [Press]Shortlist: 'Sleepy' (De Lijn) [Outdoor]Shortlist: 'Families on the verge of extinction' (WWF) [Interactive]Shortlist: 'Blue Convertible' (Nagelmackers) [Craft]Shortlist: 'Team - Belgium - Choose your OlymPIC' (BOIC) [Craft]Shortlist: 'Het Ketnet Stambos' (Ketnet) [Design]Shortlist: 'Ketnet Junior' (Ketnet) [Integrated]
FamousGrey/Klara: "Klarafy" [Radio]'Dining for Brussels' (De Tijd) [PR]'Dining for Brussels' (De Tijd) [PR]'Remumber' (Missing Children Europe) [PR]'Klarafy' (Klara) [Direct]Shortlist: 'Klarafy' (Klara) [Media]Shortlist: 'Klarafy' (Klara) [Innovation]Shortlist: 'Klarafy' (Klara) [Interactive]Shortlist: 'Dining for Brussels' (De Tijd) [Interactive]Shortlist: 'Remumber' (Missing Children Europe) [Media]Shortlist: 'Remumber' (Missing Children Europe) [Digital Craft]Shortlist: 'Remumber' (Missing Children Europe) [Mobile]Shortlist: 'Families on the verge of extinction' (WWF) [Creative Effectiveness]
2015
CCB Awards
'Dangerous Outside' (2BE) [Radio]'Theatre Commercial' (Theater aan de Stroom) [Outdoor]'The Billable Sales Talk' (Delta Lloyd Life) [Direct]'The Billable Sales Talk' (Delta Lloyd Life) [Promo & Activation]'The Billable Sales Talk' (Delta Lloyd Life) [Media]'Come defrost with me' (Electrabel) [Film]'Unplugged Blackout' (2BE) [Press]'Het Stressmannetje - Het Spel' (De Lijn) [Interactive]Shortlist: 'Stuttering voice-over' (Best VZW) [Media]Shortlist: 'Theater Commercials' (Theater aan de Stroom) [Media]Shortlist: 'Het Stressmannetje - Het Spel' (De Lijn) [Integrated]
Cannes Lions
'Defrost dinners' (Electrabel) [Media]Shortlist: 'Photopromo' (De Lijn) [Promo & Activation]Shortlist: 'The Billable Sales Talk' (Delta Lloyd) [Direct]Shortlist: 'Cooking' (Klara) [Film]
Eurobest
'Families on the verge of extinction' (WWF) [(Promo & Activation)]'Photo Promo' (De Lijn) [(Outdoor)]'Families on the verge of extinction' (WWF) [(Promo & Activation)]'Tomorrowland classic' (Klara) [(Radio)]Shortlist: 'Defrost Dinners' (Electrabel) [(Film)]Shortlist: 'Defrost Dinners' (Electrabel) [(Media)]
2014
Cannes Lions
Shortlist: 'Theatre Commercials' (Theater aan de Stroom) [PR]Shortlist: 'Theatre Commercials' (Theater aan de Stroom) [Promo & Activation]
Eurobest
'Theatre Commercial' (Theater aan de Stroom) [PR ]'Stuttering Voice Over' (Best VZW) [Radio]'Blackmailing Lawyers' (Orde Van Vlaamse Balies) [PR ]Shortlist: 'Theatre Commercial' (Theater aan de Stroom) [Promo & Activation]
Merci d’avoir ajouté votre événement à l’Agenda Media Marketing ! Ainsi toute la communauté MarCom belge sera au courant de ce que vous organisez. Toutefois, notre équipe va d’abord vérifier ce dernier avant qu’il ne soit mis en ligne. Vous serez averti lorsque cela sera fait.
Vous voulez booster votre événement ? Communiquez dans Media Marketing à ce propos ! Plus d’info : margaux [at] mm.be ou +32 2 372 21 30.
Merci de votre compréhension et à bientôt !
L’équipe Media Marketing
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