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Campaigns

TBWA/McDonald's : "I like to sauce it"

Woensdag 28 Oktober 2026

TBWA/McDonald's :

Assets :
Credits :
Client
Chief Marketing Officer: Hans Verwimp 
Head of Brand & Menu: Goele Smeyers 
Digital & Customer Experience Lead: Laurie Struyf 
Brand Lead: Margot Mouzelard 
 
TBWA Creative Team 
Creative Director: Frank Marinus, Jeroen Bostoen
Creative Concept: Thomas Capelle, Mathias Lemielle
Creatives: Ellen Stoffels, Elmer Tazartez, Vincent Nivarlet, Frédéric Delouvroy, Michiel Baeten
Design: Christophe Liekens, Louis-James Pouleur
Social Creative Team: Julien Roubaud, Jari Kesteloot 
 
TBWA Account Team 
Lore Boghmans, Janne Roelen, Céline Cardinael, Stéphan Tanganagba, Thomas Koltsidas
 
Strategy
TBWA: Kim Leunen, Nick Moors
 
OMD Media Team
Business lead: Charlotte Massa
Business Manager: Marie Henin 
 
PRODUCTION 
Agency producer: Cindy De Mooter
Production Company TVC: MAKE  
Producer: Rien Behaeghe
Regisseur: Fred De Loof
DOP: David Doom
 
Production Company Keyvisual: MAKE
Producer: Shana Duprez
Photography: Studio Wauters
 
POST-PRODUCTION COMPANY:  MAKE
Post-producer: Alexandra Meese
Offline: Nick Read
Online: Stijn Van Assche
Grading: Franziska Heinemann
Sound: Gwenn Nicolay
 
TBWA Digital 
Digital Production Agency: MAKE
Project Manager: Ken Kools, Matthias Deruddere
 
TBWA Studio
Studio company: MAKE
Head of DTP: Danny Jacquemin
DTP: Victor Wilmot, Karol Cepowicz, Steven De Vlieger
 
TBWA Print Production
Ron Devroede
 
PR & Influencers: Eleven PR
Amélie Scheepers, Anaëlle De Cock, Jacinta De Deckere, Joke Bollens, Nell Dumortier, Romane Desnos