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Classement des agences

MM report - Palmarès

Le MM Report est un classement annuel des agences de pub belges les plus adroites à la pêche aux prix créatifs nationaux et internationaux.

Le classement est établi sur base des CCB Awards, qui accordent 10 points pour un Grand Prix, 7 points pour un Gold, 5 points pour un Silver, 3 points pour un Bronze et un point pour une place en finale.

Toutes les autres compétitions rapportent X% des points précités, en fonction de leur importance en termes d'inscriptions à la compétition: Cannes Lions (150%), NYF, D&AD, Webby Awards et One Show (140%), LIA et Clio Awards (130%), l'Eurobest (120%), les Epica et Caples (110%) et enfin, les BOA’s (25%).


Happiness Brussels




2025

    2024

    • BOA


      / War Heritage Institute : "The wall of terror" [Small Budget Campaign]
    • CB Awards


      /OVK / PEVR : "15 years of messages from 'Parents of Road Victims'." [Long Term Creative Brand Platform]/Quick : "Belgian Taste Burgers" [Business Transformation]/OVK X STREAMZ : "The Road" [Cultural & Social Behaviour]/VOO : "From Telco to Telcare" [Long Term Creative Brand Platform]Shortlist: /Albert Heijn : "De Wereld in Het Kleijn" [Integrated]Shortlist: /OVK X STREAMZ : "The Road" [Integrated]Shortlist: /OVK X STREAMZ : "The Road" [Media]Shortlist: /Quick : "Belgian Taste Burgers" [Cultural & Social Behaviour]
    • Eurobest


      /Kodak : "Memory shots" [Experience & Activation]Shortlist: /Kodak : "Memory shots" [Brand Experience & Activation]Shortlist: /Kodak : "Memory shots" [Creative Strategy]
    2023

    • Cannes Lions


      "Sobercoins" (City of Balen) [Health & Wellness]Shortlist: "Placeb’eau" (Spa) [Brand Experience & Activation]
    • Caples


      "Placeb’eau" (Spa) [Radical New Strategy]"Placeb’eau" (Spa) [Healthcare]"Sobercoins" (City of Balen) [Healthcare]"Sobercoins" (City of Balen) [PR]"Waze Invaders" (PEVR - OVK) [Creative Use of Data]Shortlist: "Waze Invaders" (PEVR - OVK) [Mobile]Shortlist: "Sobercoins" (City of Balen) [Innovation]Shortlist: "Reduce the ride" (HUSK / D'Ieteren) [PR]
    • D&AD


      Shortlist: "Sobercoins" (City of Balen) [PR]
    • CB Awards


      "Waze Invaders" (PEVR - OVK) [Digital]"Jouw Quick. Jouw Smack" (Quick) [Long Term]"Veilig Over" (OVK - PVER) [Brand Experience]"Veilig Over" (OVK - PEVR) [Digital]"Sobercoins" (City of Balen) [Direct]"Veilig Over" (OVK - PVER) [Integrated]"Sobercoins" (City of Balen) [Media]"Waze Invaders" (PEVR - OVK) [Media]"Drunk Shirts" (Carlsberg) [Brand Experience]"Sobercoins" (City of Balen) [Culture & Social Behaviour]"Waze Invaders" (PEVR - OVK) [Culture & Social Behaviour]"Veilig Over" (OVK - PVER) [Digital]"Veilig Over" (OVK - PEVR) [Direct]"Insupportable" (VOO) [Film]"Sobercoins" (City of Balen) [Innovative]"Placeb’eau" (Spa) [Media]"Drunk Shirts" (Carlsberg) [Media]"Placeb’eau" (Spa) [Outdoor]"Earth Day" (Marktplaats) [Outdoor]"Sobercoins" (City of Balen) [PR]Shortlist: "Placeb’eau" (Spa) [Brand Experience]Shortlist: "Waze Invaders" (PEVR - OVK) [Digital]Shortlist: "Placeb’eau" (Spa) [Direct]Shortlist: "Veilig Over" (OVK - PEVR) [Direct]Shortlist: "Veilig Over" (OVK - PVER) [Media]Shortlist: "(not so) new bottles" (Carlsberg) [Media]Shortlist: "Drunk Shirts" (Carlsberg) [PR]
    • One Show


      Merit: "Sobercoins" (City of Balen) [Health & Wellness]Merit: "Placeb’eau" (Spa) [Health & Wellness]Merit: "Reduce the ride" (HUSK / D'Ieteren) [Health & Wellness]Merit: "Reduce the ride" (HUSK / D'Ieteren) [Creative Effectiveness]Merit: "Placeb’eau" (Spa) [Experiential]Shortlist: "Placeb’eau" (Spa) [DM]Shortlist: "Placeb’eau" (Spa) [DM]Shortlist: "Placeb’eau" (Spa) [IP & Product Design]Shortlist: "Waze Invaders" (PEVR - OVK) [DM]Shortlist: "Waze Invaders" (PEVR - OVK) [Interactive]Shortlist: "Waze Invaders" (PEVR - OVK) [Creative Use of Data]Shortlist: "Sobercoins" (City of Balen) [DM]Shortlist: "Beer Currency" (Belgo) [DM]
    • BOA


      'Safe Crossing' (OVK/PEVR) [Digital Communications]'Sober Coins' (Gemeente Balen) [Innovative Idea]'PLACEB'EAU' (Spa) [Integrated Communication]Shortlist: 'Waze Invaders' (OVK/PEVR) [Experiential Engagement and Events]Shortlist: 'Drunk Shirts' (Carlsberg) [Environmental Social Governance]Shortlist: 'Waze Invaders' (OVK/PEVR) [Creative Jury]Shortlist: 'PLACEB'EAU' (Spa) [Creative Jury]Shortlist: 'Safe Crossing' (OVK/PEVR) [Creative Jury]
    • Eurobest


      Grand Prix: 'Reduce the ride' (Husk) [Creative Effectiveness]'Reduce the ride' (Husk) [Creative Effectiveness]Shortlist: 'The Road' (OVK) [Media]Shortlist: 'The Road' (OVK) [Media]Shortlist: 'Sobercoins' (City of Balen) [Creative Strategy]Shortlist: 'The Road' (OVK) [Healthcare]
    2022

    • Cannes Lions


      Happiness/HUSK : "Reduce The Ride" [Creative B2B]"ReStory" (Canon) [Direct]"Reduce the Ride" (Husk) [PR]"Cripsy Subtitles" (Lays) [Entertainment]Shortlist: "ReStory" (Canon) [Brand Experience & Activation]Shortlist: "Reduce the Ride" (Husk) [PR]Shortlist: "Giant NFT" (Quick) [Direct]Shortlist: "Empty Rooms" (OVK) [PR]
    • Eurobest


      Happiness/HUSK : "Reduce The Ride" [Creative Strategy]"Reduce the ride" (HUSK / D'Ieteren) [PR]"Reduce the ride" (HUSK / D'Ieteren) [Creative Strategy]"Reduce the ride" (HUSK / D'Ieteren) [PR]
    • BOA


      "ReStory" (Canon) [Direct/ 1:1 Marketing]"Reduce the ride" (HUSK / D'Ieteren) [B2B Marketing]"Giant NFT" (Quick) [Digital Communications]"ReStory" (Canon) [Creative Jury]Shortlist: "Reduce the ride" (HUSK / D'Ieteren) [Creative Jury]Shortlist: "Giant NFT" (Quick) [Creative Jury]
    • Caples


      "ReStory" (Canon) [Integrated]"ReStory" (Canon) [Radical New Strategy]"Empty Rooms" (OVK) [Not for Profit]"Giant NFT" (Quick) [Innovation]"Giant NFT" (Quick) [Digital BtoC]Shortlist: "Reduce the Ride" (Husk) [Ambient/Guerilla/OOH]Shortlist: "Empty Rooms" (OVK) [Healthcare]Shortlist: "Reduce the Ride" (Husk) [Healthcare]Shortlist: "Reduce the Ride" (Husk) [Radical New Strategy]Shortlist: "Empty Rooms" (OVK) [PR]Shortlist: "ReStory" (Canon) [PR]
    • CB Awards


      Happiness/Lays : "Crispy Subtitles" [Brand Experience]"Reduce the Ride" (Husk) [Corporate Purpose]"Giant NFT" (Quick) [Brand Experience]"Crispy Subtitles" (Lays) [Digital]"The Ghent Alter Piece Beyond" (St Baafs Cathedral) [Digital]"Reduce the Ride" (Husk) [Innovative]"Don't Video Call And Drive" (OVK / PEVR) [Outdoor]"Don't Video Call And Drive" (OVK / PEVR) [Press]Shortlist: "Cripsy Subtitles" (Lays) [Digital]Shortlist: "Giant NFT" (Quick) [Media]Shortlist: "Reduce the Ride" (Husk) [PR]
    • D&AD


      Shortlist: "ReStory" (Canon) [PR]Shortlist: "Reduce the Ride" (Husk) [Creative Transformation]
    • The One Show


      Shortlists: "Empty Rooms" (OVK) [Online & Mobile]Shortlists: "ReStory" (Canon) [DM]Shortlists: "Giant NFT" (Quick) [Interactive]Shortlists: "Giant NFT" (Quick) [Online & Mobile]Shortlists: "ReStory" (Canon) [Creative Effectiveness]Shortlists: "ReStory" (Canon) [PR]Merit: "Empty Rooms" [PR]Merit: "ReStory" (Canon) [DM]Merit: "ReStory" (Canon) [Experiential & Immersive]Merit: "Empty Rooms" (OVK) [Interactive]
    2021

    2020

    • One Show


      Happiness/Voo : "Video Call Art" [Print]Shortlist: 'Video Call Art' (VOO) [Print]Shortlist: 'Video Call Art' (VOO) [OOH]Shortlist: 'Raging Banners' (VOO) [Social Media]
    • CB Awards


      Happiness/Carlsberg : "Beer Reviews" [Radio & Audio]'Video Call Art' (VOO) [Design]'Raging Banners' (VOO) [Media]'Video Call Art' (VOO) [Press]'Video Call Art' (VOO) [Press]'Sorry is a start' (Creative Belgium) [Brand Experience & Activation]'Raging Banners' (VOO) [Digital]'DealerBot' (Reset) [Direct]'Social Plates' (Bru) [Media]'Social Plates' (Bru) [Outdoor]'Video Call Art' (VOO) [Outdoor]'Video Call Art' (VOO) [Outdoor]Shortlist: 'Every 16 Minutes' (Stichting Tegen Kanker / Fondation contre le Cancer) [Radio & Audio]Shortlist: 'Beer Reviews' (Carlsberg International) [Radio & Audio]Shortlist: 'Social Plates' (Bru) [Brand Experience & Activation]Shortlist: 'Raging Banners' (VOO) [Brand Experience & Activation]Shortlist: 'Social Plates' (Bru) [Direct]Shortlist: 'Raging Banners' (VOO) [Direct]Shortlist: 'Dancing With the Stars' (Stichting Tegen Kanker) [Film]Shortlist: 'Sorry is a start' (Creative Belgium) [Film]Shortlist: 'Capte pas le Wifi' (VOO) [Film]Shortlist: 'Fastest Internet' (VOO) [Media]Shortlist: 'End The Wait' (SP.A) [Media]
    • Eurobest


      'Facetouchers' (Snap Inc) [Digital]'Helpy Hour' (FedCafé) [PR]'Facetouchers' (Snap Inc) [Direct]'Helpy Hour' (FedCafé) [PR]Shortlist: 'Facetouchers' (Snap Inc) [Digital]Shortlist: 'Helpy Hour' (FedCafé) [Brand Experience & Activation]Shortlist: 'First hugs' (Canon) [Outdoor]
    2019

    2018

    • BOA


      'Probably TEDx' (Carlsberg) [Event Marketing]Shortlist: 'Probably TEDx' (Carlsberg) [Integrated Communication]Shortlist: 'Beat Bottle' (Tuborg) [Sponsorship/Join Effort/Tie in]Shortlist: 'Chat With Your Ads' (2ememain.be) [Innovative idea or concept]Shortlist: 'Probably TEDx' (Carlsberg) [Brand building]Shortlist: 'Hearts' (Hansaplast) [Product Launch/Relaunch/Trial campaigns]Shortlist: 'Probably TEDx' (Carlsberg) [Creative Award]
    • One Show


      Shortlist: 'Probably TEDx' (Carlsberg) [Moving Image Craft - Editing Single]Shortlist: 'Probably TEDx' (Carlsberg) [Moving Image Craft Editing - Cinematography Single]Shortlist: 'Probably TEDx' (Carlsberg) [PR - Brand Voice]Shortlist: 'Probably TEDx' (Carlsberg) [PR - Innovation in PR]Shortlist: '#Speed Talk' (PEVR – OVK) [DM - Ambient Media/Live Events]
    • Creative Belgium Awards


      Happiness/Hansaplast: "Hearts" [Direct - Use of DM]Happiness/Carlsberg : "Carlsberg Probably TEDx" [Film Craft - Film Direction]Happiness/Hansaplast: "Hearts" [Outdoor]Happiness/Carlsberg : "Carlsberg Probably TEDx" [Outdoor]Happiness/Carlsberg : "Carlsberg Probably TEDx" [Direct]Happiness/Carlsberg : "Carlsberg Probably TEDx" [Internet Film]Happiness/OVK : "Speedtalk" [Film]Happiness/Carlsberg : "Carlsberg Probably TEDx" [Integrated]Happiness/Hansaplast: "Hearts" [Media]Happiness/OVK - PEVR : "Goed Nieuws" [Radio]Shortlist: 'Probably TEDx' (Carlsberg) [Brand Experience & Activation]Shortlist: 'Chat With Your Ads' (2ememain.be) [Innovative]Shortlist: 'Tank' (Quick) [Interactive]Shortlist: 'Shares for Shares' (Homeyz) [Media]Shortlist: 'Probably TEDx' (Carlsberg) [PR]
    • Cannes Lions


      Happiness telt live af voor OVK [Radio Lions]Shortlist: 'Probably TEDx' (Carlsberg) [Brand Experience & Activation Lions]Shortlist: 'Probably TEDx' (Carlsberg) [Brand Experience & Activation Lions]Shortlist: 'Probably TEDx' (Carlsberg) [Media Lions]Shortlist: 'Probably TEDx' (Carlsberg) [Entertainment Lions]Shortlist: 'Probably TEDx' (Carlsberg)l [PR Lions]Shortlist: '#Speed Talk' (PEVR – OVK) [Brand Experience & Activation Lions]Shortlist: '#Speed Talk' (PEVR – OVK) [Brand Experience & Activation Lions]Shortlist: '#Speed Talk' (PEVR – OVK) [Media Lions]
    • Clio Awards


      Happiness/OVK : "Behind the numbers" [Audio]Happiness/OVK : "Speedtalk" [Event - Experiential]Shortlist: 'Speed Talk' (OVK) [Film]Shortlist: 'Probably TEDx' (Carlsberg) [PR]
    • Epica


      'BlindMeters' (PEVR - OVK) [Public Interest]'BlindMeters' (PEVR - OVK) [Websites]
    • Eurobest


      Happiness/OVK : "Blind Meters" [Creative Data]'BlindMeters' (OVK - PEVR) [Direct]'BlindMeters' (OVK - PEVR) [Digital Craft]'BlindMeters' (OVK - PEVR) [Digital]'BlindMeters' (OVK - PEVR) [Digital]'BlindMeters' (OVK - PEVR) [Brand Experience & Activation]'BlindMeters' (OVK - PEVR) [Design]'BlindMeters' (OVK - PEVR) [PR]'Buffer rage' (VOO) [Media]Shortlist: 'BlindMeters' (OVK - PEVR) [Digital]Shortlist: 'BlindMeters' (OVK - PEVR) [Direct]Shortlist: 'BlindMeters' (OVK - PEVR) [Brand Experience & Activation]Shortlist: 'BlindMeters' (OVK - PEVR) [Mobile]Shortlist: 'Buffer rage' (VOO) [Media]Shortlist: 'Buffer rage' (VOO) [Media]Shortlist: 'Buffer rage' (VOO) [Brand Experience & Activation]Shortlist: 'Behind the numbers' (OVK) [Radio]
    2017

    2016

    2015

    • The Webby Awards


      Finalist: 'Howl live with a wolf' (Eristoff) [Animals]
    • CCB Awards


      'Hiux Indestructible Showroom' (Toyota) [Interactive]'Sell The Jobless' (ACC) [Direct]'Reweet Bingo' (Advertising Agency) [Media]'Sell The Jobless' (ACC) [Integrated]
    • Cannes Lions


      'Shadow Wifi' (Fondation contre le cancer) [Promo & Activation]'Sell the jobless' (ACC) [Promo & Activation]Shortlist: 'Shadow Wifi' (Liga Contra El Cancer) [Lions Health]Shortlist: 'Shadow Wifi' (Liga Contra El Cancer) [Mobile]Shortlist: 'Sell the jobless' (ACC) [Promo & Activation]Shortlist: 'Mini Fashion Bar' (Pimkie) [Direct]
    • Eurobest


      'Mini fashion bar' (Pimkie) [(Media)]'Mini fashion bar' (Pimkie) [(Media)]'An emoji crush' (OVK) [(Film Craft)]'Mini fashion bar' (Pimkie) [(PR)]'Mini fashion bar' (Pimkie) [(PR)]'Mini fashion bar' (Pimkie) [(Promo & Activation)]'Shadow Wifi' (Fondation contre le cancer) [(Outdoor)]'Shadow Wifi' (Fondation contre le cancer) [(Promo & Activation)]Shortlist: 'Mini fashion bar' (Pimkie) [(Promo & Activation)]Shortlist: 'Shadow Wifi' (Fondation contre le cancer) [(Branded Content & Entertainment)]Shortlist: 'Shadow Wifi' (Fondation contre le cancer) [(Healthcare)]Shortlist: 'Shadow Wifi' (Fondation contre le cancer) [(PR)]Shortlist: 'Tiger royalty' (Panthera) [(Direct)]Shortlist: 'Tiger royalty' (Panthera) [(Healthcare)]
    2014

    • Cannes Lions


      Shortlist: 'Howl with a Worlf' (Eristoff) [Promo & Activation]Shortlist: 'Give Your Calories' (Action Against Hunger) [Lions Health]