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Classement des agences
MM report - Palmarès
Le MM Report est un classement annuel des agences de pub belges les plus adroites à la pêche aux prix créatifs nationaux et internationaux.
Le classement est établi sur base des CCB Awards, qui accordent 10 points pour un Grand Prix, 7 points pour un Gold, 5 points pour un Silver, 3 points pour un Bronze et un point pour une place en finale.
Toutes les autres compétitions rapportent X% des points précités, en fonction de leur importance en termes d'inscriptions à la compétition: Cannes Lions (150%), NYF, D&AD, Webby Awards et One Show (140%), LIA et Clio Awards (130%), l'Eurobest (120%), les Epica et Caples (110%) et enfin, les BOA’s (25%).
Happiness Brussels
2025
2024
/ War Heritage Institute : "The wall of terror" [Small Budget Campaign]
/OVK / PEVR : "15 years of messages from 'Parents of Road Victims'." [Long Term Creative Brand Platform] /Quick : "Belgian Taste Burgers" [Business Transformation] /OVK X STREAMZ : "The Road" [Cultural & Social Behaviour] /VOO : "From Telco to Telcare" [Long Term Creative Brand Platform] Shortlist : /Albert Heijn : "De Wereld in Het Kleijn" [Integrated]Shortlist : /OVK X STREAMZ : "The Road" [Integrated]Shortlist : /OVK X STREAMZ : "The Road" [Media]Shortlist : /Quick : "Belgian Taste Burgers" [Cultural & Social Behaviour]
/Kodak : "Memory shots" [Experience & Activation] Shortlist : /Kodak : "Memory shots" [Brand Experience & Activation]Shortlist : /Kodak : "Memory shots" [Creative Strategy]
2023
"Sobercoins" (City of Balen) [Health & Wellness] Shortlist : "Placeb’eau" (Spa) [Brand Experience & Activation]
"Placeb’eau" (Spa) [Radical New Strategy] "Placeb’eau" (Spa) [Healthcare] "Sobercoins" (City of Balen) [Healthcare] "Sobercoins" (City of Balen) [PR] "Waze Invaders" (PEVR - OVK) [Creative Use of Data] Shortlist : "Waze Invaders" (PEVR - OVK) [Mobile]Shortlist : "Sobercoins" (City of Balen) [Innovation]Shortlist : "Reduce the ride" (HUSK / D'Ieteren) [PR]
Shortlist : "Sobercoins" (City of Balen) [PR]
"Waze Invaders" (PEVR - OVK) [Digital] "Jouw Quick. Jouw Smack" (Quick) [Long Term] "Veilig Over" (OVK - PVER) [Brand Experience] "Veilig Over" (OVK - PEVR) [Digital] "Sobercoins" (City of Balen) [Direct] "Veilig Over" (OVK - PVER) [Integrated] "Sobercoins" (City of Balen) [Media] "Waze Invaders" (PEVR - OVK) [Media] "Drunk Shirts" (Carlsberg) [Brand Experience] "Sobercoins" (City of Balen) [Culture & Social Behaviour] "Waze Invaders" (PEVR - OVK) [Culture & Social Behaviour] "Veilig Over" (OVK - PVER) [Digital] "Veilig Over" (OVK - PEVR) [Direct] "Insupportable" (VOO) [Film] "Sobercoins" (City of Balen) [Innovative] "Placeb’eau" (Spa) [Media] "Drunk Shirts" (Carlsberg) [Media] "Placeb’eau" (Spa) [Outdoor] "Earth Day" (Marktplaats) [Outdoor] "Sobercoins" (City of Balen) [PR] Shortlist : "Placeb’eau" (Spa) [Brand Experience]Shortlist : "Waze Invaders" (PEVR - OVK) [Digital]Shortlist : "Placeb’eau" (Spa) [Direct]Shortlist : "Veilig Over" (OVK - PEVR) [Direct]Shortlist : "Veilig Over" (OVK - PVER) [Media]Shortlist : "(not so) new bottles" (Carlsberg) [Media]Shortlist : "Drunk Shirts" (Carlsberg) [PR]
Merit : "Sobercoins" (City of Balen) [Health & Wellness]Merit : "Placeb’eau" (Spa) [Health & Wellness]Merit : "Reduce the ride" (HUSK / D'Ieteren) [Health & Wellness]Merit : "Reduce the ride" (HUSK / D'Ieteren) [Creative Effectiveness]Merit : "Placeb’eau" (Spa) [Experiential]Shortlist : "Placeb’eau" (Spa) [DM]Shortlist : "Placeb’eau" (Spa) [DM]Shortlist : "Placeb’eau" (Spa) [IP & Product Design]Shortlist : "Waze Invaders" (PEVR - OVK) [DM]Shortlist : "Waze Invaders" (PEVR - OVK) [Interactive]Shortlist : "Waze Invaders" (PEVR - OVK) [Creative Use of Data]Shortlist : "Sobercoins" (City of Balen) [DM]Shortlist : "Beer Currency" (Belgo) [DM]
'Safe Crossing' (OVK/PEVR) [Digital Communications] 'Sober Coins' (Gemeente Balen) [Innovative Idea] 'PLACEB'EAU' (Spa) [Integrated Communication] Shortlist : 'Waze Invaders' (OVK/PEVR) [Experiential Engagement and Events]Shortlist : 'Drunk Shirts' (Carlsberg) [Environmental Social Governance]Shortlist : 'Waze Invaders' (OVK/PEVR) [Creative Jury]Shortlist : 'PLACEB'EAU' (Spa) [Creative Jury]Shortlist : 'Safe Crossing' (OVK/PEVR) [Creative Jury]
Grand Prix : 'Reduce the ride' (Husk) [Creative Effectiveness]'Reduce the ride' (Husk) [Creative Effectiveness] Shortlist : 'The Road' (OVK) [Media]Shortlist : 'The Road' (OVK) [Media]Shortlist : 'Sobercoins' (City of Balen) [Creative Strategy]Shortlist : 'The Road' (OVK) [Healthcare]
2022
Happiness/HUSK : "Reduce The Ride" [Creative B2B]"ReStory" (Canon) [Direct] "Reduce the Ride" (Husk) [PR] "Cripsy Subtitles" (Lays) [Entertainment] Shortlist : "ReStory" (Canon) [Brand Experience & Activation]Shortlist : "Reduce the Ride" (Husk) [PR]Shortlist : "Giant NFT" (Quick) [Direct]Shortlist : "Empty Rooms" (OVK) [PR]
Happiness/HUSK : "Reduce The Ride" [Creative Strategy]"Reduce the ride" (HUSK / D'Ieteren) [PR] "Reduce the ride" (HUSK / D'Ieteren) [Creative Strategy] "Reduce the ride" (HUSK / D'Ieteren) [PR]
"ReStory" (Canon) [Direct/ 1:1 Marketing] "Reduce the ride" (HUSK / D'Ieteren) [B2B Marketing] "Giant NFT" (Quick) [Digital Communications] "ReStory" (Canon) [Creative Jury] Shortlist : "Reduce the ride" (HUSK / D'Ieteren) [Creative Jury]Shortlist : "Giant NFT" (Quick) [Creative Jury]
"ReStory" (Canon) [Integrated] "ReStory" (Canon) [Radical New Strategy] "Empty Rooms" (OVK) [Not for Profit] "Giant NFT" (Quick) [Innovation] "Giant NFT" (Quick) [Digital BtoC] Shortlist : "Reduce the Ride" (Husk) [Ambient/Guerilla/OOH]Shortlist : "Empty Rooms" (OVK) [Healthcare]Shortlist : "Reduce the Ride" (Husk) [Healthcare]Shortlist : "Reduce the Ride" (Husk) [Radical New Strategy]Shortlist : "Empty Rooms" (OVK) [PR]Shortlist : "ReStory" (Canon) [PR]
Happiness/Lays : "Crispy Subtitles" [Brand Experience]"Reduce the Ride" (Husk) [Corporate Purpose] "Giant NFT" (Quick) [Brand Experience] "Crispy Subtitles" (Lays) [Digital] "The Ghent Alter Piece Beyond" (St Baafs Cathedral) [Digital] "Reduce the Ride" (Husk) [Innovative] "Don't Video Call And Drive" (OVK / PEVR) [Outdoor] "Don't Video Call And Drive" (OVK / PEVR) [Press] Shortlist : "Cripsy Subtitles" (Lays) [Digital]Shortlist : "Giant NFT" (Quick) [Media]Shortlist : "Reduce the Ride" (Husk) [PR]
Shortlist : "ReStory" (Canon) [PR]Shortlist : "Reduce the Ride" (Husk) [Creative Transformation]
Shortlists : "Empty Rooms" (OVK) [Online & Mobile]Shortlists : "ReStory" (Canon) [DM]Shortlists : "Giant NFT" (Quick) [Interactive]Shortlists : "Giant NFT" (Quick) [Online & Mobile]Shortlists : "ReStory" (Canon) [Creative Effectiveness]Shortlists : "ReStory" (Canon) [PR]Merit : "Empty Rooms" [PR]Merit : "ReStory" (Canon) [DM]Merit : "ReStory" (Canon) [Experiential & Immersive]Merit : "Empty Rooms" (OVK) [Interactive]
2021
Happiness/Snap Inc. : "FaceTouchers" [(OOH)]Shortlist : 'Helpy Hour' (FedCaf) [DM]Shortlist : 'Helpy Hour' (FedCaf) [PR]Shortlist : 'Helpy Hour' (FedCaf) [Cultural Driver]Shortlist : 'FaceTouchers' (Snap Inc.) [Health, Wellness & Pharma]Shortlist : 'FaceTouchers' (Snap Inc.) [Experiential & Immersive]Shortlist : 'Non-Bob' (VIAS/PEVR - OVK) [Experiential & Immersive]Shortlist : 'Non-Bob' (VIAS/PEVR - OVK) [DM]Shortlist : 'Belgian Break' (SBS) [Cultural Driver]
Shortlist : "Crispy Subtitles" (Lays) [Direct]Shortlist : "Crispy Subtitles" (Lays) [Brand Experience & Activation]Shortlist : "Crispy Subtitles" (Lays) [Brand Experience & Activation]Shortlist : "Crispy Subtitles" (Lays) [Brand Experience & Activation]Shortlist : "Non Bob" (VIAS/PEVR/OVK) [Outdoor]Shortlist : "Non Bob" (VIAS/PEVR/OVK) [Direct]Shortlist : "Non Bob" (VIAS/PEVR/OVK) [Brand Experience & Activation]Shortlist : "Video Call Art" (Voo) [Print & Publishing]Shortlist : "Crispy Subtitles" (Lays) [Media]Shortlist : "Helpy Hour" (FedCaf) [Customer Acquisition & Retention]Shortlist : (Crispy Subtitles" (Lays) [Lays]
Shortlist : "FaceTouchers" pour Snap+ IFRC [Best Use of Filters / Lenses]
2020
2019
Happiness/OVK : "Blind Meters" [Digital Craft]Happiness/OVK : "Blind Meters" [Design]Happiness/OVK : "Blind Meters" [Creative Data]Shortlist : 'BlindMeters' (OVK - PEVR) [Direct]Shortlist : 'BlindMeters' (OVK - PEVR) [Brand Experience & Activation]Shortlist : 'BlindMeters' (OVK - PEVR) [Brand Experience & Activation]Shortlist : 'Buffer Rage' (VOO) [Direct]Shortlist : 'Buffer Rage' (VOO) [Media]Shortlist : 'Buffer Rage' (VOO)r [Media]Shortlist : 'Raging Banners' (VOO) [Social & Influencer]Shortlist : 'Humanity Wall' (Het Laatste Nieuws) [Direct]
Graphit Pencil : 'Blind Meters' (OVK) [Typography]Wood Pencil : 'Blind Meters' (OVK) [Digital Marketing]Shortlist : 'Blind Meters' (OVK) [Digital Marketing]Shortlist : 'Blind Meters' (OVK) [Digital Design]Shortlist : 'Blind Meters' (OVK) [Graphic Design]Shortlist : 'Behind the numbers' (OVK) [Media]Shortlist : 'Behind the numbers' (OVK) [Radio & Audio]Shortlist : 'Buffer Rage' (VOO) [Media]
'Blind Meters' (OVK) [Design] Shortlist : 'Blind Meters' (OVK) [DM]Shortlist : 'Blind Meters' (OVK) [Experiential & Immersive]Shortlist : 'Blind Meters' (OVK) [Interactive & Online]Shortlist : 'Behind the numbers' (OVK) [Radio & Audio]Shortlist : 'Buffer Rage' (VOO) [DM]Shortlist : 'Buffer Rage' (VOO) [Interactive & Online]
2018
'Probably TEDx' (Carlsberg) [Event Marketing] Shortlist : 'Probably TEDx' (Carlsberg) [Integrated Communication]Shortlist : 'Beat Bottle' (Tuborg) [Sponsorship/Join Effort/Tie in]Shortlist : 'Chat With Your Ads' (2ememain.be) [Innovative idea or concept]Shortlist : 'Probably TEDx' (Carlsberg) [Brand building]Shortlist : 'Hearts' (Hansaplast) [Product Launch/Relaunch/Trial campaigns]Shortlist : 'Probably TEDx' (Carlsberg) [Creative Award]
Shortlist : 'Probably TEDx' (Carlsberg) [Moving Image Craft - Editing Single]Shortlist : 'Probably TEDx' (Carlsberg) [Moving Image Craft Editing - Cinematography Single]Shortlist : 'Probably TEDx' (Carlsberg) [PR - Brand Voice]Shortlist : 'Probably TEDx' (Carlsberg) [PR - Innovation in PR]Shortlist : '#Speed Talk' (PEVR – OVK) [DM - Ambient Media/Live Events]
Happiness telt live af voor OVK [Radio Lions]Shortlist : 'Probably TEDx' (Carlsberg) [Brand Experience & Activation Lions]Shortlist : 'Probably TEDx' (Carlsberg) [Brand Experience & Activation Lions]Shortlist : 'Probably TEDx' (Carlsberg) [Media Lions]Shortlist : 'Probably TEDx' (Carlsberg) [Entertainment Lions]Shortlist : 'Probably TEDx' (Carlsberg)l [PR Lions]Shortlist : '#Speed Talk' (PEVR – OVK) [Brand Experience & Activation Lions]Shortlist : '#Speed Talk' (PEVR – OVK) [Brand Experience & Activation Lions]Shortlist : '#Speed Talk' (PEVR – OVK) [Media Lions]
'BlindMeters' (PEVR - OVK) [Public Interest] 'BlindMeters' (PEVR - OVK) [Websites]
Happiness/OVK : "Blind Meters" [Creative Data]'BlindMeters' (OVK - PEVR) [Direct] 'BlindMeters' (OVK - PEVR) [Digital Craft] 'BlindMeters' (OVK - PEVR) [Digital] 'BlindMeters' (OVK - PEVR) [Digital] 'BlindMeters' (OVK - PEVR) [Brand Experience & Activation] 'BlindMeters' (OVK - PEVR) [Design] 'BlindMeters' (OVK - PEVR) [PR] 'Buffer rage' (VOO) [Media] Shortlist : 'BlindMeters' (OVK - PEVR) [Digital]Shortlist : 'BlindMeters' (OVK - PEVR) [Direct]Shortlist : 'BlindMeters' (OVK - PEVR) [Brand Experience & Activation]Shortlist : 'BlindMeters' (OVK - PEVR) [Mobile]Shortlist : 'Buffer rage' (VOO) [Media]Shortlist : 'Buffer rage' (VOO) [Media]Shortlist : 'Buffer rage' (VOO) [Brand Experience & Activation]Shortlist : 'Behind the numbers' (OVK) [Radio] 2017
2016
Happiness/UNICEF: "#NoFilter" [Outdoor]Happiness/UNICEF: "#NoFilter" [Outdoor]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Print & Publishing]Shortlist : 'Polluted Water' (UNICEF) [Outdoor]Shortlist : 'Polluted Water' (UNICEF) [Outdoor]Shortlist : 'Polluted Water' (UNICEF) [Outdoor]Shortlist : 'Polluted Water' (UNICEF) [Outdoor]Shortlist : 'Polluted Water' (UNICEF) [Outdoor]
2015
Finalist : 'Howl live with a wolf' (Eristoff) [Animals]
'Hiux Indestructible Showroom' (Toyota) [Interactive] 'Sell The Jobless' (ACC) [Direct] 'Reweet Bingo' (Advertising Agency) [Media] 'Sell The Jobless' (ACC) [Integrated]
'Shadow Wifi' (Fondation contre le cancer) [Promo & Activation] 'Sell the jobless' (ACC) [Promo & Activation] Shortlist : 'Shadow Wifi' (Liga Contra El Cancer) [Lions Health]Shortlist : 'Shadow Wifi' (Liga Contra El Cancer) [Mobile]Shortlist : 'Sell the jobless' (ACC) [Promo & Activation]Shortlist : 'Mini Fashion Bar' (Pimkie) [Direct]
'Mini fashion bar' (Pimkie) [(Media)] 'Mini fashion bar' (Pimkie) [(Media)] 'An emoji crush' (OVK) [(Film Craft)] 'Mini fashion bar' (Pimkie) [(PR)] 'Mini fashion bar' (Pimkie) [(PR)] 'Mini fashion bar' (Pimkie) [(Promo & Activation)] 'Shadow Wifi' (Fondation contre le cancer) [(Outdoor)] 'Shadow Wifi' (Fondation contre le cancer) [(Promo & Activation)] Shortlist : 'Mini fashion bar' (Pimkie) [(Promo & Activation)]Shortlist : 'Shadow Wifi' (Fondation contre le cancer) [(Branded Content & Entertainment)]Shortlist : 'Shadow Wifi' (Fondation contre le cancer) [(Healthcare)]Shortlist : 'Shadow Wifi' (Fondation contre le cancer) [(PR)]Shortlist : 'Tiger royalty' (Panthera) [(Direct)]Shortlist : 'Tiger royalty' (Panthera) [(Healthcare)]
2014
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