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Secondfloor (sprl)

WE BELIEVE THAT HOW BRANDS ACT IS AS IMPORTANT AS WHAT THEY SAY. RATHER THAN ONLY BEING EXPOSED TO YOUR CAMPAIGNS, PEOPLE WANT TO INTERACT WITH YOUR BRAND. THAT’S WHY WE BELIEVE IN THE EFFICIENCY OF BRAND EXPERIENCE. AND THAT’S WHAT WE DO BEST AT SECONDFLOOR : CREATING "OFF AND AND ONLINE BRAND EXPERIENCES" FOR CLIENTS SUCH AS NESTLE, IKEA OR DELHAIZE. OUR STRATEGIC AND CREATIVE SKILLS PRODUCE INTEGRATED BRAND EXPERIENCES ACROSS THE INCREASING NUMBER OF TOUCH POINTS. ALL THIS WHILE STAYING PERFECTLY IN LINE WITH YOUR BRAND STRATEGY AND BUILDING YOUR BRAND STORYTELLING ON A DAY TO DAY BASIS.

CONVICTIONS ELEVATE BRANDS.

Specialization Advertising
Brand Activation & Promotion
Digital & Social Media
Year of creation 2007
Mail
info@secondfloor.be Website
http://www.secondfloor.be/ Phone
+32 2 340 86 00
Address
222 Avenue Louise
1050 Brussel (Elsene)
BE
Advertiser Brand Activity
AS WATSON ICI PARIS XL Brand Activation & Promotion
BEPS International School Advertising
2018
DOMITYS Advertising
2018
Durobor Corporate & Institutional Communication
Ikea Belgium IKEA Brand Activation & Promotion
IPM Advertising
JCDECAUX VILLO ! Advertising
2018
KIA BELGIUM KIA Advertising
LIGUE BRAILLE - BRAILLELIGA Advertising
Nestle PURE LIFE Advertising
Nestle DOLCE GUSTO Brand Activation & Promotion
NESTLE PURINA PETCARE FELIX PETFOODS Brand Activation & Promotion
2018
NESTLE WATERS BENELUX PERRIER Advertising
TROC.com
UNILEVER BELGIUM FOODS & HPC BECEL Advertising

  • Olivier Bialek

    General Manager

  • Ilona de Witt

    Director

  • Charly Dheulin

    Concept Provider

  • Alain Frisson

    Head of Strategy

  • Régis Leemans

    Concept Provider

  • Mélanie Lepropre

    Event Producer

  • Charlotte Libert

    Graphic designer

  • Marie-Sophie Petit

    Social Media Manager

  • Nadège Vény

    Event support

  • Catherine Vidick

    Senior Account Manager

  • Olivier Gerlag

    Art Director & Grapic Designer

  • Hugues Vanlier

    Senior Account Manager

Campaigns

Agencie's choice

MM's choice

2016

  • BEA Awards

    IKEA

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Files

MM TV

Brand Positioning TV Campaign

TéléSAT


TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.

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Une autre façon de voir la vie.

Ligue Braille - Brailleliga


Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.

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Gäst

IKEA


DESCRIPTION

How to communicate the IKEA food offer in an innovative way, different from the stores and the catalog?

DÉFIS

The challenge was to show-case the food offer ‘all under one roof’: storing, cooking&preparing, serving&eating. The brief insisted on creating visibility for IKEA in a different way and making the brand IKEA a more desirable brand by engaging non-customers emotionally.

SOLUTIONS

Gäst: a global and aspirational IKEA food universe.

Gäst is an apartment furnished and decorated with IKEA products only. A trendy venue where 16 selected guests were invited with their friends to experience a unique and authentic moments around food and… having fun!

For the first time consumers were able to actively and freely live a IKEA universe.

The event was communicated through social media and PR campaign with no obvious brand presence.

IMPACT

The results were overall beyond all expectations.

The free off and online print coverage was huge including the major Belgian lifestyle magazines and newspaper (Knack, Le Vif Week-end, Victoire, Feeling Wonen, lesoir.be, hln.be, standaard.be). 112 articles were published.

The Net net value is estimated at 114.735 € (print + online + instagram + twitter) with a total reach of 37.318.017.

The social media played a major role creating additional earned media: the teasing video generated 750.000 views, 3.000 likes and 150 comments and GÄST was mentioned more then 5.800 times on Facebook and on Instagram.



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CONTACTEZ-NOUS

MEDIA MARKETING
MARCOM WORLD SRL

Av Herrmann Debroux 54
1160 Bruxelles - Belgique

Tel : 02 372 21 30

E-mail : info@mm.be

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Merci d’avoir ajouté votre événement à l’Agenda Media Marketing ! Ainsi toute la communauté MarCom belge sera au courant de ce que vous organisez. Toutefois, notre équipe va d’abord vérifier ce dernier avant qu’il ne soit mis en ligne. Vous serez averti lorsque cela sera fait.

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Merci de votre compréhension et à bientôt !

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